"Welcoming a client before they walk through the door. Starting the day and making sure everyone leaves motivated.
Closing a boutique with the same standards as the opening.
That's what I did for 15 years, in Paris, London and Dubai — as both a sales associate and a network director — and I never saw it as anything other than a vocation.
What I couldn't find: a firm that truly understood what retailers live through. Their challenges, their day-to-day, their reality.
I founded Shortlist to fill that gap. A recruitment and training firm, deeply specialised in luxury retail. Fundamentally human."